Most roofing contractors miss a significant portion of inbound calls — not because they don't care, but because they're on a roof. Missed calls rarely get a callback; the homeowner has already moved to the next number on Google by the time you're back on the ground.
The software that exists to solve this costs hundreds of dollars per user, takes months to set up, and was designed for large HVAC companies or plumbing franchises — not a 3-person roofing crew that's on roofs from 6am to dark.
Speed to lead is everything in roofing. The contractor who responds first wins the job in the vast majority of cases. The entire lead problem isn't about getting more calls — it's about actually answering the ones you already get.