Loot Fruit LLC (an Arizona limited liability company) operates the RoofBot platform ("we," "us," "our"). This Privacy Policy describes how we collect, use, share, and protect information when you use our service. It applies to roofing contractors who use our platform ("Customers") and to homeowners who interact with RoofBot-powered SMS numbers ("End Users"). This policy does not apply to information we collect from other sources.
When homeowners interact with a RoofBot-powered SMS number, we collect and process the following information on behalf of our Customer (the roofing contractor):
In this relationship, the roofing contractor is the data controller (they own and are responsible for this data) and Loot Fruit LLC acts as a data processor on their behalf. End Users are interacting with an AI assistant acting on behalf of a specific roofing contractor, not directly with Loot Fruit LLC.
When Customers use the Neighbor Blast feature, we process property ownership data (name, address, phone number) obtained from third-party property data providers (currently BatchData) to identify homeowners near a completed job site. This data is used solely to facilitate the Customer's outreach campaign. Individuals in this category have not previously interacted with RoofBot or necessarily with the Customer.
When Customers paste insurance scope documents into the Supplement AI feature, those documents may contain homeowner names, addresses, claim numbers, and damage details. This content is transmitted to Anthropic's Claude API for analysis and stored in association with the Customer's account.
| Purpose | Information used | Legal basis |
|---|---|---|
| Provide, operate, and improve the Service | All categories | Contract performance |
| Process payments and manage subscriptions | Billing, account info | Contract performance |
| Send automated SMS on behalf of Customers | End User phone, name | Legitimate interest (Customer's) |
| Book appointments in Google Calendar | Name, address, time | Contract performance |
| Send service notifications to Customers | Account info | Contract performance |
| Respond to support requests | Communications | Legitimate interest |
| Detect and prevent fraud or abuse | Usage data, account info | Legitimate interest |
| Comply with legal obligations | As required | Legal obligation |
We do not sell personal information to third parties. We do not use End User data (homeowner data) for advertising purposes or for any purpose other than providing the Service to the Customer who collected it.
Homeowner conversations and lead information are visible to the roofing contractor whose bot handled the conversation. This is the core function of the Service.
We share information with the following service providers only to the extent necessary to provide the Service:
We may disclose information if required by law, subpoena, court order, or to protect the rights, property, or safety of Loot Fruit LLC, our Customers, or others.
If Loot Fruit LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
RoofBot operates SMS messaging on behalf of roofing contractors. When a homeowner texts a RoofBot number or receives an auto-text after a missed call:
Our website (www.roofbot.org) uses minimal cookies:
We do not use advertising cookies, third-party tracking pixels, or cross-site tracking. We do not serve ads and do not share data with advertising networks. Most modern browsers allow you to control or disable cookies in your settings.
We implement industry-standard security measures including:
No method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information and will notify affected users of any data breach as required by applicable law.
Depending on your location, you may have the right to:
To exercise these rights, email privacy@roofbot.org. We will respond within 45 days. We may ask you to verify your identity before fulfilling a request.
If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
In the past 12 months, we have collected the following categories of personal information:
To exercise California rights, email privacy@roofbot.org with "California Privacy Request" in the subject line. We will respond within 45 days (extendable to 90 days with notice).
Homeowners who have interacted with a RoofBot-powered number can:
RoofBot processes SMS messages in compliance with the Telephone Consumer Protection Act (TCPA). Our Customer roofing contractors are responsible for ensuring they have appropriate consent before using RoofBot to contact homeowners. RoofBot provides STOP opt-out mechanisms on all SMS communications and processes opt-outs immediately. For complaints about messages received, please contact privacy@roofbot.org.
RoofBot is a B2B service for roofing contractors and is not directed at individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected information from a minor, we will delete it promptly.
RoofBot is intended for use by roofing contractors operating in the United States. We do not knowingly provide services to individuals or businesses outside the United States. If you are accessing the Service from outside the United States, you do so at your own risk and are responsible for compliance with your local laws. This policy is not intended to comply with the EU General Data Protection Regulation (GDPR) or similar non-U.S. frameworks.
Our website does not respond to "Do Not Track" signals from browsers, as there is no industry-standard protocol for how such signals should be handled. We do not engage in cross-site tracking regardless of DNT signals.
We may update this Privacy Policy periodically. We will notify active Customers of material changes by email at least 14 days before they take effect. Non-material changes may take effect immediately. Continued use of RoofBot after changes take effect constitutes acceptance of the updated policy. The "Last updated" date at the top reflects the most recent revision.